“Hardbat” table tennis is an old school style of the classic game, basically meaning… before the advent of modern sponge paddles. Produced with Radical Media, Ken was the lead designer in creating a complete identity system for the first ever HardBat Classic competition, as well as a full campaign of multimedia promotions, including their website, print ads, a complete range of social media outreach, and more. Radical also partnered with K-Swiss to create HardBat Classic branded apparel, and with Killerspin to create their own line of table tennis paddles, the tournament tables themselves, and the award medals. All featured the new mark.