This sweet + slayin’ little logo refresh we did for Graceland Tattoo in the Hudson Valley was inspired by a diamond they’ve been using in their branding since they opened almost a decade ago. The old design was busy, with a lot of focus on the lettering, on outlines, texture, drop shadows, etc. But there was a little diamond that begged to remain the anchor, but could afford to be hyper reduced… along with the type of course.

The new diamond is still just as shiny, in its own way, and the flatter, simplified approach makes the overall look and feel much more modern, clear and confident. We’re so proud to have helped make a new mark for this kick-ass, hard-working, mark-making piercing & tattoo shop.