AeroFilm is virtually a hangar full of crazy awesome directors, producers, and thinkers that come together to make good work, whether it involves jumping off a building or just taking a leap of faith. They reached out to help us rebrand what had otherwise always been a wordmark… but they wanted something clean, fresh and modern. They wanted to start leveraging social media more. They were interested in it having a bit of a European feel, as they have offices worldwide. And above all, they wanted to stay true to their aeronautical name. Behold… the “wing.” This mark became the little symbol that could, managing to carry everyone’s hopes for the new branding with a happy lightness! We love it. Its stands out, stands alone, or sits above the new wordmark like a feather in its cap.